Assessing web-based electronic services adoption model (E-SAM)

Web-based electronic service (e-service) end-user adoption and implementation requires an assessment of consumer contextual factors. This paper investigates factors which affect end-user experience and perception, motivation, support, control, and usage frequency in the online/offline user task environment and its affect on web-based e-service adoption and implementation. Understanding end-user’s continuous usage behavior and developing web-based e-services to meet user specific requirement is the center of attention for web-based e-service providers. Integrating end-user situation specific personalization factors into web-based eservice tasks may enhance web-based e-service usability. The survey captured 403 responses on user attributes towards a specific university website, this paper concludes by suggesting a conceptual framework for a web-based e-service adoption model (E-SAM).